Important Business by Norman Rockwell
The Saturday Evening Post, September 20, 1919
In Important Business, Rockwell offers a wink to every working person who’s ever slipped away early for a well-earned break. A gentleman in a red beret and a wide grin peeks out of the office, golf clubs slung over his shoulder, ready to trade the desk for the driving range. The title says it all—with a twinkle.
For seniors, this humorous scene hits close to home. It’s a joyful reminder of life’s little rebellions—playing hooky, bending the rules, or putting joy before duty, even if just for an afternoon. It speaks to the balance we all seek between responsibility and living a little.
This artwork brings laughter, nostalgia, and a delightful sense of mischief into the home. A timeless tribute to the art of choosing fun when you need it most.
A perfect gift for those who’ve learned that sometimes, the most important business is doing what makes you smile.
